Brand Management, Concept and Consumer

A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

Boutique

Boutique Concept Perspective Consumer

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

NOVEMBER 7, 2022

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

Brand Management

Brand Management Fashion Management Perspective

Proximity retailing and current retail environmental paradoxes

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.

Social Media

Social Media Concept Shopping Beauty and Health

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

JANUARY 2, 2024

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. In December, just shy of the new year, Fayshell celebrated its first birthday since launching and opening a store in Bondi.

Curate

Curate Concept Tailored Management

All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.

Location

Location Marketing Concept Apparel

Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?

Expansion

Expansion Strategy Fashion Engagement

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

Marketing

Marketing Engagement Strategy Social Media

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.

Social Media

Social Media Engagement Line Strategy

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.

Engagement

Engagement Harmony Strategy Management

Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

OCTOBER 7, 2024

Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. An immersive journey is created that not only improves brand loyalty but also makes shopping a distinctive form of entertainment and self-expression.

Social Media

Social Media Curate Engagement Strategy

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Expansion

Expansion Balance Boutique Engagement

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing

Marketing Engagement Space Brand Management

How Domino’s mastered customised messaging at scale

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

Marketing

Marketing Management Flow Customer Engagement

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

APRIL 5, 2022

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. SK: It’s a beautiful corner site in the City Cross building [on Rundle Mall]. Hopefully, June.

Marketing

Marketing Planning Space Engagement

Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. With campaigns like.

Retail Space

Retail Space Space Outdoor Promotion

Create Retail Today

A step back in time: Piaget’s Sydney store blends old with new

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Trending Sources

Proximity retailing and current retail environmental paradoxes

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Behind Desigual’s repositioning and its Asia Pacific expansion

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

All about Viviology, Adore Beauty’s long awaited move into private label

From Pop-Up Stores to Seamless Experiences

Immersive Retailing. The Luxury Brand Gateway to Success

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

How Nike is tapping into the US$1.5 trillion wellness market

How Domino’s mastered customised messaging at scale

The rise of Sheike: From Sydney market stall to style authority

Retail Spaces That Build Community

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