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According to McKinsey, 80% of consumers are more likely to purchase from brands that offer personalized experiences. By leveraging image recognition for FMCG, businesses can deliver tailored experiences that resonate with their customers. Another retailer used AI to optimize its planograms, resulting in a 15% increase in sales.
It’s no surprise to see innovative brandsimplementing unique elements into their merchandising programs. With video analytics, brands can also pinpoint what merchandise is drawing attention, what messaging is working for different age groups, and more.
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