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But Donahoe called the RTFKT acquisition “pivotal”, noting that it includes “a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”. What is RTFKT?
It’s no surprise to see innovative brandsimplementing unique elements into their merchandising programs. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.
Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction. community-oriented retail environment for your next brand experience build out.
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