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Ocode and Akeneo join forces to help brands implement the DPP (Digital Product Passport)

Retail Focus

“The textile, battery and electronics industries will soon have to comply with DPP requirements,” said Virginie Blot, Product Experience Management (PXM) Evangelist and Senior Product Marketing Manager at Akeneo. For more information please visit [link].

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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

We’re already seeing greater transparency with fashion brands implementing systems for verifying authenticity and traceability across the supply chain, and interactive experiences are commonplace, bridging the gap between physical and digital via augmented reality filters. A boon for NFT start-ups.

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Ultrafabrics Brand Introduces Spectra Collection

VMS

“We’ve always had our ear to the ground in all of the markets we serve. From interiors to automotive and aviation, the market is looking to expand their options beyond leather-like solutions,” says A.R. Swan, director of marketing. Like with all our products, its bleach cleanability is top of mind with all of our clients.”.

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Today’s Interactive Retail Displays

Frank Mayer

It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.

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Retail Spaces That Build Community

Quarter 20

Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction.