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Ocode and Akeneo join forces to help brands implement the DPP (Digital Product Passport)

Retail Focus

“The textile, battery and electronics industries will soon have to comply with DPP requirements,” said Virginie Blot, Product Experience Management (PXM) Evangelist and Senior Product Marketing Manager at Akeneo. For more information please visit [link].

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

This data helps retailers optimize store layouts and marketing campaigns. Personalizing Marketing Strategies Personalization is key to winning customer loyalty. For example, a leading global brand implemented this technology across its retail network and saw a 30% reduction in out-of-stock scenarios within six months.

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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

We’re already seeing greater transparency with fashion brands implementing systems for verifying authenticity and traceability across the supply chain, and interactive experiences are commonplace, bridging the gap between physical and digital via augmented reality filters. A boon for NFT start-ups.

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The secrets behind the blind box phenomenon 

Inside Retail

Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. As of June 2024, its presence in Hong Kong, Macao, Taiwan, and overseas markets included 92 physical stores and 162 roboshops (vending machines selling Pop Marts products).

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Ultrafabrics Brand Introduces Spectra Collection

VMS

“We’ve always had our ear to the ground in all of the markets we serve. From interiors to automotive and aviation, the market is looking to expand their options beyond leather-like solutions,” says A.R. Swan, director of marketing. Like with all our products, its bleach cleanability is top of mind with all of our clients.”.

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Today’s Interactive Retail Displays

Frank Mayer

It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.

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Retail Spaces That Build Community

Quarter 20

Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This is not just influencer marketing, but full ambassador programs with local in-store interaction.