Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
But Donahoe called the RTFKT acquisition “pivotal”, noting that it includes “a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”. What is RTFKT?
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