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Analyzing Shopper Behavior AI tracks and analyzes shopper behavior, such as which products they pick up, how long they spend in front of a display, and what they ultimately buy. According to McKinsey, 80% of consumers are more likely to purchase from brands that offer personalized experiences.
There was a time when experiential merchandising displays broke the mold with simple video loops or motion sensors prompting audio call-to-actions. Building on the groundwork of these features, many of today’s interactive retail displays go even further with original ideas to showcase and demo products.
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