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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

Analyzing Shopper Behavior AI tracks and analyzes shopper behavior, such as which products they pick up, how long they spend in front of a display, and what they ultimately buy. According to McKinsey, 80% of consumers are more likely to purchase from brands that offer personalized experiences.

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Today’s Interactive Retail Displays

Frank Mayer

There was a time when experiential merchandising displays broke the mold with simple video loops or motion sensors prompting audio call-to-actions. Building on the groundwork of these features, many of today’s interactive retail displays go even further with original ideas to showcase and demo products.

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