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Ocode and Akeneo join forces to help brands implement the DPP (Digital Product Passport)

Retail Focus

” Enacted by the European Commission in 2022, the DPP takes the form of a comprehensive digital product sheet, providing detailed information on the composition and origin of materials, repairing and recycling options, potentially hazardous substance notices and environmental impact metrics. This is a significant value add to our PIM.”

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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

In the past year, RTFKT has released several major NFT drops, including collaborations with crypto artist FEWOCiOUS, designer Jeff Staple and old-school video game-maker Atari to create a futuristic digital sneaker. Called CloneX, it involved a limited release of NFT avatars designed in Murakami’s internationally recognised artistic style.

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