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There was a time when experiential merchandising displays broke the mold with simple video loops or motion sensors prompting audio call-to-actions. Building on the groundwork of these features, many of today’s interactive retail displays go even further with original ideas to showcase and demo products.
His carefully curateddisplay showcases an expanding series of blind-box characters, featuring beloved figures including Hirono, Smiski and Kubo, from popular collections. The brand popularised blind boxes through collaborations with Marvel, Sanrio, and We Bare Bears, focusing on Millennial and Gen Z consumers.
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