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His carefully curated display showcases an expanding series of blind-box characters, featuring beloved figures including Hirono, Smiski and Kubo, from popular collections. The brand popularised blind boxes through collaborations with Marvel, Sanrio, and We Bare Bears, focusing on Millennial and Gen Z consumers.
It’s no surprise to see innovative brandsimplementing unique elements into their merchandising programs. Displays for digital native brands like Grove , Birchbox , and many more are securing shelf space at established retailers, and they’re aiming for impact.
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