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The secrets behind the blind box phenomenon 

Inside Retail

Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. The brand popularised blind boxes through collaborations with Marvel, Sanrio, and We Bare Bears, focusing on Millennial and Gen Z consumers. Its become a social activity that brings us closer.

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Retail Spaces That Build Community

Quarter 20

Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building. There are however, a few central themes we can see in community building around brand experiences. Brand Strategy for Your Retail Design.