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The secrets behind the blind box phenomenon 

Inside Retail

Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. As of June 2024, its presence in Hong Kong, Macao, Taiwan, and overseas markets included 92 physical stores and 162 roboshops (vending machines selling Pop Marts products).

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Today’s Interactive Retail Displays

Frank Mayer

It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships.

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Retail Spaces That Build Community

Quarter 20

Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Drawing potential brand ambassadors into events, and letting them help strengthen your network provides an organic element to driving retail foot traffic. This mission inspired a loyal following.