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The secrets behind the blind box phenomenon 

Inside Retail

His carefully curated display showcases an expanding series of blind-box characters, featuring beloved figures including Hirono, Smiski and Kubo, from popular collections. Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology.

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Today’s Interactive Retail Displays

Frank Mayer

It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. Countless more have captivated shoppers with pop-up shops, Instagram-worthy spaces, and brand experiences.

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