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From Dior’s new beachside boutique in Sydney’s eastern suburbs to Cue’s Pacific Fair store showcasing its new direction, here’s a look at six new store openings from the last quarter. This flows into the men’s space, which manifests in the same aesthetic but with a golden twist on the handmade salt panels.
Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a department store than typical airport shopping.
The store’s main focalpoint is a 19 Degree Aluminium Sculpture by pioneering perceptual artist Michael Murphy. Charles & Keith opens Omotesando boutique Charles & Keith has unveiled a new boutique in Japan’s Omotesando, its first to include a showroom space dedicated to press and stylists.
From a boutique perspective, online shopping craze is gaining popularity. Highlight the focalpoint. The duo further adds: “Like for retail boutique Symphony has Instagram-able elements and placed them at the shop front to targeting social media enthusiasts and customer curiosity. Online prices are harder to compete with.
It’s a dramatic and theatrical focalpoint but also serves a practical purpose as the resting space for the coffee beans to allow the gas built up during the roasting process to escape before it can be brewed or packaged. The cask is one of those multi-functional design features that are trending the retail design world now.
Where the transaction was once the sole focalpoint of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
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