Aussie supermarkets have a trust problem. Here’s how they can fix it
Inside Retail
DECEMBER 18, 2023
At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).
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