Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Retail Focus

JUNE 16, 2023

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Pop-up stores are one of the touchpoints brands adopt to tell their stories.

Social Media 264

Social Media Artistic Fashion Engagement 264

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Customers are also the primary drivers of the project and its sustainability.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130