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Located on Broadwick Street in London's Soho, the two-storey boutique is the brand's second outpost and first international flagship, designed in collaboration with London-based West Architecture. We imagined the next iteration of the brand'senvironment as a moodier and more intimate experience," Posada told Dezeen. "We
This includes Laings’ boutique which opened last year following a £3m investment and expansion, also on Hayes Arcade, housing brands such as Rolex, Patek Philippe, and Faberge. This announcement follows the recent openings of a standalone Breitling boutique , and the regional debut for luxury cosmetics brand Rituals.
Stuart McDowell, Managing Director of Laings , said: “We firmly believe that creating immersive luxury brandenvironments is key to unlocking the full potential of our retail experiences. Reaffirming our commitment to St David’s and Cardiff, the OMEGA showroom will add another touch of luxury to the destination.
Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brandenvironment.
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