Inside Retail

NOVEMBER 14, 2024

Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation. Real beauty isn’t perfect and neither are we.”

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Inside Retail

SEPTEMBER 12, 2024

After unveiling its renovated Melbourne Central store earlier this month, French beauty giant Sephora is now gearing up to open the doors to its new store in Sydney’s Westfield Miranda shopping centre. It strives to stay at the forefront of beauty retail with its fully integrated omnichannel shopping experience.

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Inside Retail

AUGUST 30, 2021

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s

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Inside Retail

DECEMBER 9, 2024

South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. Meanwhile, PureSeoul, the viral K-Beauty sensation, has launched its first-ever store in Northern England at Manchester Arndale.

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Inside Retail

JULY 15, 2024

So it follows that, along with all the face re-arrangements and botoxing (which, by the way, is also turning Thailand into a medical tourism hub) is a post-Covid boom in the retail beauty product sector. Part of the strategy is to expand its reach beyond the everyday mid-market Thai consumer by offering more prestige department-store brands.

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV.

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Strategy Marketing Beauty and Health Social Media 130

Inside Retail

MAY 19, 2024

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year.

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Inside Retail

SEPTEMBER 30, 2024

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: How do Australian beauty brands entering the US market tend to perform? SS: It depends on the strategy, really.

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Inside Retail

OCTOBER 13, 2024

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. We are empowering them to embrace their own beauty.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Inside Retail

MARCH 3, 2024

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures.

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Inside Retail

NOVEMBER 11, 2024

After consulting with a gastroenterologist, naturopath, dietician and integrated general practitioner Templer had to overhaul her lifestyle – a narrative not too dissimilar from many people struggling with health concerns.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

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Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. It always makes business sense to have an export strategy and plan for the short, mid and long-term growth of the company, an allocation of resources and funds over that time and SWOT analysis so you are prepared for the good, great and not so great times. Partner strategies.

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Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Can a dupe be too good?

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Effective omni-channel strategies are more important than ever before. Consumer-facing businesses have built valuable goodwill among their customers.

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Inside Retail

FEBRUARY 21, 2024

Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Gem’s formulas are free from parabens, triclosan, SLS, and instead contain oral probiotics, earth minerals and natural oils – refusing to contradict and compromise on health standards.

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Beauty and Health Marketing Social Media Strategy 130

Inside Retail

OCTOBER 9, 2024

Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. Social frenzy Bubble has amassed over 2.7

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Inside Retail

AUGUST 26, 2024

For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. It’s about who does that best,” he added.

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Inside Retail

JULY 7, 2023

In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Contra

MAY 14, 2021

The Contra Vision team share tips for maintaining good mental health. It is Mental Health Awareness Week 2021, and the theme is Nature. Mental health is a very important issue for us which is why we chose Stockport Mind as our charity of the year for 2021. Walk your way to improved mental health.

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Inside Retail

DECEMBER 11, 2023

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.

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Inside Retail

DECEMBER 15, 2024

In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world. Because my health journey was the reason for starting the brand and developing our patches in the first place, it feels even more personal.

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Inside Retail

FEBRUARY 28, 2024

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Inside Retail

MAY 9, 2022

A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. At the core of these strategies are communities where people are talking about the brand 24/7. Loyalty in the metaverse.

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Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

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Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. These brands differentiate themselves by offering product quality, affordability and sustainability.

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Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

SEPTEMBER 14, 2022

“Every region we operate in is different – the consumers, the competition and landscape shift significantly everytime we move markets, and so our strategy has to shift accordingly. Together we knew we could create a brand around wellness, creativity and social media and turn it into something wonderful.”.

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