Inside Retail

NOVEMBER 14, 2024

Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation. Real beauty isn’t perfect and neither are we.”

Social Media 147

Social Media Strategy Gifts Planning 147

Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends. The intersection of beauty and hygiene has fuelled a new category of luxury personal care.

Consumer 245

Consumer Beauty and Health Social Media Accessories 245

Inside Retail

MARCH 3, 2024

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures.

Social Media 130

Social Media Advertising Marketing Shopping 130

Inside Retail

AUGUST 30, 2021

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s

Social Media 130

Social Media Engagement Marketing Promotion 130

Inside Retail

MAY 16, 2021

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Can you tell me about your content strategy and what it involves?

Social Media 204

Social Media Artistic Texture Strategy 204

Inside Retail

OCTOBER 9, 2024

Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. Social frenzy Bubble has amassed over 2.7

Marketing 130

Marketing Target Market Social Media Strategy 130

Inside Retail

NOVEMBER 11, 2024

After consulting with a gastroenterologist, naturopath, dietician and integrated general practitioner Templer had to overhaul her lifestyle – a narrative not too dissimilar from many people struggling with health concerns.

Space 245

Space Social Media Marketing Concept 245

Inside Retail

SEPTEMBER 12, 2024

After unveiling its renovated Melbourne Central store earlier this month, French beauty giant Sephora is now gearing up to open the doors to its new store in Sydney’s Westfield Miranda shopping centre. It strives to stay at the forefront of beauty retail with its fully integrated omnichannel shopping experience.

Curate 262

Curate Shopping Tailored Social Media 262

Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Can a dupe be too good?

Social Media 130

Social Media Consumer Promotion Other 130

Inside Retail

AUGUST 26, 2024

For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. It’s about who does that best,” he added.

Social Media 113

Social Media Strategy Concept Form 113

Inside Retail

SEPTEMBER 30, 2024

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

FEBRUARY 21, 2024

Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Gem’s formulas are free from parabens, triclosan, SLS, and instead contain oral probiotics, earth minerals and natural oils – refusing to contradict and compromise on health standards.

Beauty and Health 130

Beauty and Health Marketing Social Media Strategy 130

Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

Social Media 186

Social Media Advertising Strategy Other 186

Inside Retail

MAY 19, 2024

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year.

Social Media 264

Social Media Customer Retention Concept Department Stores 264

Inside Retail

JULY 7, 2023

In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.

Beauty and Health 130

Beauty and Health Social Media Tailored Promotion 130

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: How do Australian beauty brands entering the US market tend to perform? SS: It depends on the strategy, really.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

Social Media 130

Social Media Consumer Contrast Shopping 130

Inside Retail

DECEMBER 11, 2023

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.

Beauty and Health 130

Beauty and Health Balance Social Media Promotion 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Contra

MAY 14, 2021

The Contra Vision team share tips for maintaining good mental health. It is Mental Health Awareness Week 2021, and the theme is Nature. Mental health is a very important issue for us which is why we chose Stockport Mind as our charity of the year for 2021. Walk your way to improved mental health.

Beauty and Health 88

Beauty and Health Hobbies Social Media Outdoor 88

Inside Retail

FEBRUARY 28, 2024

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

Social Media 130

Social Media Location Department Stores Marketing 130

Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

Engagement 147

Engagement Beauty and Health Strategy Social Media 147

Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

Gifts 130

Gifts Curate Social Media Boutique 130

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

Social Media 130

Social Media Advertising Strategy Contrast 130

Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. These brands differentiate themselves by offering product quality, affordability and sustainability.

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

NOVEMBER 14, 2024

Not just about cutting costs “You might not expect a CFO to be excited about lowering prices, but for us, this move is a win-win,” York Street Brands CFO Bridget Mitchell told Inside Retail , “Passing on these savings strengthens our relationship with customers and aligns perfectly with our long-term growth strategy. “By

Social Media 130

Social Media Strategy Location Consumer 130

Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

Social Media 147

Social Media Engagement Advertising Flow 147

Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. It always makes business sense to have an export strategy and plan for the short, mid and long-term growth of the company, an allocation of resources and funds over that time and SWOT analysis so you are prepared for the good, great and not so great times. Partner strategies.

Strategy 246

Strategy Food & Beverages Beauty and Health Social Media 246

Inside Retail

MAY 9, 2022

A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. At the core of these strategies are communities where people are talking about the brand 24/7. Loyalty in the metaverse.

Social Media 130

Social Media Location Engagement Line 130

Inside Retail

JULY 22, 2024

At the time, the then-L’Oréal executives had noticed a rising interest in the American beauty market for Korean skincare products, so they decided to introduce Korean-inspired skincare with a unique aesthetic concept for an American audience. We’re kind of like the underdog in the beauty industry,” she mused. “So

Social Media 130

Social Media Marketing Curate Architecture 130

Inside Retail

JANUARY 7, 2024

Katelin Gregg is the co-founder and director of Fayshell , a disruptor in the beauty industry that offers a bespoke boutique gym experience for your skin, without the taboo associated with in-clinic treatments and unnecessary mark-up of take-home retail. KG: I come from the beauty industry. IR : Where did your retail career start?

Beauty and Health 130

Beauty and Health Marketing Social Media Location 130

Inside Retail

SEPTEMBER 14, 2022

“Every region we operate in is different – the consumers, the competition and landscape shift significantly everytime we move markets, and so our strategy has to shift accordingly. Together we knew we could create a brand around wellness, creativity and social media and turn it into something wonderful.”.

Social Media 130

Social Media Expansion Consumer Marketing 130