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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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Why Deciem is debunking clean beauty

Inside Retail

The rise of “clean beauty” in recent years, which has sparked an influx of “natural” and “vegan” products, is a trend that shows no sign of slowing down. In fact, the global clean beauty market is expected to reach US$11558.5 Kilner said it was Deciem’s duty to start a wider conversation on the meaning of clean beauty.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. The democratisation of beauty. In the 2010s, the narrative around beauty shifted dramatically, beauty became celebratory, more diverse and more personalised.

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Small beauty company Gellae lands $1.3 million Boots UK and Ireland deal

Inside Retail

Boots approached us via email in April after discovering us on social media. The post Small beauty company Gellae lands $1.3 Now, it will appear in 165 Boots stores across the UK and Ireland. The business’ founder, Serene Lim (pictured above), commented on the deal, “It is a dream come true.

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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.

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A tasty combo: When food and beauty collide

Inside Retail

The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. They’re] the ones driving change across the industry,” Kmart’s beauty buyer Nicola Farrell told Inside Retail.