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Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. Now sheep wax and milk protein, along with other animal-based products, are readily available on pharmacy shelves and beauty counters branded as organic and natural alternatives.
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.
Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. We are empowering them to embrace their own beauty.
The rise of “clean beauty” in recent years, which has sparked an influx of “natural” and “vegan” products, is a trend that shows no sign of slowing down. In fact, the global clean beauty market is expected to reach US$11558.5 Kilner said it was Deciem’s duty to start a wider conversation on the meaning of clean beauty.
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. The democratisation of beauty. In the 2010s, the narrative around beauty shifted dramatically, beauty became celebratory, more diverse and more personalised.
Boots approached us via email in April after discovering us on socialmedia. The post Small beauty company Gellae lands $1.3 Now, it will appear in 165 Boots stores across the UK and Ireland. The business’ founder, Serene Lim (pictured above), commented on the deal, “It is a dream come true.
Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.
The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?
The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. They’re] the ones driving change across the industry,” Kmart’s beauty buyer Nicola Farrell told Inside Retail.
Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. Socialmedia darling no more. Mass layoffs.
Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industrys upward momentum remains strong. per cent of its traffic coming directly.
It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Can you tell me about your content strategy and what it involves?
Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming socialmedia career with 300,000 followers. During this time, my socialmedia profile grew – brands, including LSKD, approached me to collaborate.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with socialmedia trends. The intersection of beauty and hygiene has fuelled a new category of luxury personal care.
This can be attributed in large part to the introduction of image-focused socialmedia platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.
What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.
Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. We also focused on growing our socialmedia presence and reaching a new audience that Whole Foods strives to capture.
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), socialmedia influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.
Global beauty brand Lush is shutting down its Facebook, Instagram, TikTok and Snapchat accounts until the platforms take action to provide a safer experience for their users. There is now overwhelming evidence we are being put at risk when using socialmedia,” Constantine said.
Well-loved on socialmedia for her no-nonsense approach to the beauty industry and her extensive experience as a qualified cosmetic doctor, Dr Naomi’s products are currently available on her site and at the clinic. I haven’t heard of many people in the beauty industry that have come from a medical background.
While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s
So it follows that, along with all the face re-arrangements and botoxing (which, by the way, is also turning Thailand into a medical tourism hub) is a post-Covid boom in the retail beauty product sector. Influencers Influencers are a key driver of sales in the beauty market. More premium products are growing in popularity.
From procuring extra inventory, detailed logistics planning, socialmedia strategies, website optimisations and oodles of content generation – right through to the granular details like upweighted customer service resourcing and more… it truly takes a village,” explained Quinnell. Real beauty isn’t perfect and neither are we.”
Australian luxe-for-less beauty brand MCoBeauty has launched its first major physical space in Australia, but there’s a catch: it’s only open for 48 hours. According to MCoBeauty founder Shelley Sullivan, the brand has toyed with physical spaces before, but the House of Beauty is its first “wow moment” in the bricks-and-mortar world.
China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Medical beauty no longer taboo. Let’s take a closer look.
Masks were our first product, but our pandemic project evolved into a broader self-care and wellness mission when we realised that our customers wanted their beauty arsenal to include protection against everyday threats to their well-being and they wanted these solutions to be safe, easy to use and yes, stylish.
She explains that she wants to keep the beautiful skin she has, well into her teens. The term ‘Sephora Kids’ has been circulating on socialmedia for some time now; just check the hashtag on TikTok. And is it ethical for businesses to capitalise on the trend of tween beauty? The topic of discussion?
Australian beauty manufacturing network Atelier is giving one creative the opportunity to launch their own beauty, health or wellness brand through its ‘Meet Your Future’ campaign. The goal, according to Atelier founder Nick Benson, is to foster and give back to the beauty creator community in Australia. “We
Aside from investigating the companies’ online marketing claims, the consumer watchdog will also conduct a separate sweep to target misleading reviews posted on businesses’ websites, socialmedia accounts and third-party platforms. Influencers in the spotlight.
High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). “We Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87
To say that Vivian Weng is a colourful player in the global beauty industry would be an understatement. Inside Retail connected with the beauty executive to learn more about her path to joining ColourPop and her thoughts on the current state of beauty retail. What is it about beauty that has captivated you for so long?
The beauty industry has long been a domain where premium and affordable brands coexist, each catering to different customer segments. However, recent research from Mintel suggests that in the US, there is a subtle and evolving perception of value among beauty consumers.
To us, building mental resilience to safeguard the mental health of our community has always been as important. For each vote, we are contributing a $1 contribution of up to NZ$10,000 ($8,900), to Batyr – an organisation that supports and advocates for positive mental health for the youth of Australia.
South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. Meanwhile, PureSeoul, the viral K-Beauty sensation, has launched its first-ever store in Northern England at Manchester Arndale.
But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. We’ve had a lot of positive feedback on socialmedia from people that are glad to see a skincare brand showing acne,” Neumann said.
In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.
After consulting with a gastroenterologist, naturopath, dietician and integrated general practitioner Templer had to overhaul her lifestyle – a narrative not too dissimilar from many people struggling with health concerns.
American fashion designer Marc Jacobs first launched his eponymous beauty brand in 2013, making more than 120 products available for purchase in select Marc Jacobs stores and at Sephora. ” Now, the brand has announced that it is officially being revived through a partnership with French-American multinational beauty company Coty.
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.
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