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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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Small beauty company Gellae lands $1.3 million Boots UK and Ireland deal

Inside Retail

Boots approached us via email in April after discovering us on social media. The post Small beauty company Gellae lands $1.3 Now, it will appear in 165 Boots stores across the UK and Ireland. The business’ founder, Serene Lim (pictured above), commented on the deal, “It is a dream come true.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. Social media darling no more. Mass layoffs.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. We are empowering them to embrace their own beauty.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Breaking down beauty: What are the new trends beauty customers want?

Inside Retail

What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

So it follows that, along with all the face re-arrangements and botoxing (which, by the way, is also turning Thailand into a medical tourism hub) is a post-Covid boom in the retail beauty product sector. Influencers Influencers are a key driver of sales in the beauty market. More premium products are growing in popularity.

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