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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

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Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. The first store is located at the Castle Towers shopping centre in Sydney, in a space formerly occupied by Priceline shop. per cent to $5.62

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Adore Beauty to open first brick-and-mortar store

Inside Retail

Online beauty retailer Adore Beauty will open its first brick-and-mortar store in Westfield Southland in Melbourne this weekend. The new boutique will provide customers with a digital skin analysis, a curated range of Adores more than 300 beauty brands, and an in-store beauty service experience.

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Chemist Warehouse launches into Dubai

Inside Retail

The 1000sqm store offers pharmacy dispensary services, along with Australian and local health, wellness, baby, beauty, cosmetics, and fragrance products, including high-end cosmetics and fragrances. Pharmacy chain Chemist Warehouse has opened its first Dubai store at Al Ghurair Centre.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Incorporate Interactive Elements Health and beauty displays should make shoppers feel excited and included.

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Beauty boost at Bullring as Space NK commits to largest store outside London

Retail Focus

Set to open this summer, Space NKs regional flagship spans 4,356 of trading space, and will feature a dedicated consultation area for make-up and skincare, with play tables for customers to sit independently or with a member of the team to explore the stores selection of hundreds of beauty brands.

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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.