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New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty.
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Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.
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Meanwhile, Bain Capital purchased the airline Virgin Australia from voluntary administration in 2020 and has plans to re-list the private company after a delay in doing so late last year. The evolving Chemist Warehouse and Sigma merger are indications of the big market movements to come, all designed for business growth, one way or another.
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Much like the way the brand founder would never have expected to find herself inspired to purchase a $400 hair dryer, the retail industry could not have predicted the virality of Touchland’s hero product, the Power Mist, a $10 hydrating sanitiser that is as practical as it is aesthetically pleasing.
Blackmores Vitamins, Bubs baby formula and A2 milk) but also some new entrants who had done their research and invested heavily in their local branding and marketing. health supplements. Localise your marketing, branding and product packaging. The future of China’s retailmarket is all about e-commerce.
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