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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail.

Marketing 250
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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey.

Boutique 246
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From Saks to start-up: How this brand founder aims to change women’s health

Inside Retail

Those experiences ultimately her to launch Elix Healing, the first menstrual wellness brand to combine Chinese medicine and clinical research for personalised herbal treatments for women’s hormonal health. Inside Retail : How did you come up with the concept for Elix Healing?

Balance 130
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Preparing for the future of online retail

Inside Retail

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. And those numbers increase significantly with subsequent generations: An estimated 79% of Millennials and Gen Z consumers plan to regularly shop online for the foreseeable future. .