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Transitioning one of Australias leading beautyretailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail.
Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?
We were fortunate to receive enough industry collaboration to undertake a comprehensive meta study of the retail industry incorporating home, health and beauty, and consumables. Our overall findings from the MMM suggest that a broad channel mix is still very important for retailmarketers.
From one analyst’s perspective, the Australian mergers and acquisitions landscape is considered to be relatively subdued, but there are signs that confidence in the market is returning. ASX-listed beauty and wellness company BWX acquired a 50.1 million in revenue and an EBITDA of $11.6 million in in FY21.
The use of videos as part of a retailmarketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retailmarket is leading in the livestreaming trend. Beyond higher attendance rates, the brand is also seeing benefits from a time, resource and cost perspective.
Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?
Similarly, as retailers and retailmarketers, we need to benchmark ourselves against more than just our direct competitors. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.
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