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Breaking down beauty: What are the new trends beauty customers want?

Inside Retail

What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

Aside from investigating the companies’ online marketing claims, the consumer watchdog will also conduct a separate sweep to target misleading reviews posted on businesses’ websites, social media accounts and third-party platforms. Influencers in the spotlight.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. We are empowering them to embrace their own beauty.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.

Marketing 246
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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. According to the report, these spending patterns have not become engrained. Consumers unevenly impacted. Have new behaviours become habits?

Consumer 242
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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

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From fast food to autos, India’s digitally connected users lure investors

Inside Retail

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. Per capita spending on health related items in India was $56.8 versus $212.9 in 2020 and $389.3