Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Inside Retail

OCTOBER 5, 2022

Founded in 2019, Pilgrim is a direct-to-consumer (D2C) beauty and personal care brand in India that combines native beauty traditions from around the world with the wanderlust spirit of a modern millennial. The brand is devoted to “clean beauty” and strictly against animal testing. Hence, the name: Pilgrim. Ramping up sales.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

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Inside Retail

MARCH 14, 2024

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

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Inside Retail

AUGUST 26, 2024

For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. We buy with emotion and justify with logic later.

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RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth.

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Inside Retail

JUNE 6, 2023

Despite the difficulties, however, and due to the business’ niche target market, it had the full support of its customer base throughout the recovery period. Because a lot of our customers have their own skin conditions or health issues, we really want to develop products based on that.” What’s next?

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Inside Retail

MAY 2, 2022

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.

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Inside Retail

NOVEMBER 3, 2022

sales, we are making our marketing and analysis tools available to all our merchants. Shan has observed growing demand for luxury brands, including high-end labels in the US market as well. We’re in it for the long-term and the growth of these brands in the Chinese market too,” he elaborated. For example, during these 11.11

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Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. Creating Remarkable Moments: We understand that the best marketing is a remarkable dining experience. Approach: Building strong relationships with suppliers, diversifying sourcing options, and staying agile in response to market changes.

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Inside Retail

SEPTEMBER 28, 2022

Second, finding the right sex toy can be challenging due to an oversaturation of products in the market. Women between 18 and 35 are the major target market for this industry, so appearing to be female-founded has obvious advantages. But I think that’s part of its beauty. IR: How do you choose which products you offer?

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