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Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows.
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.
Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. Inside Retail : What inspired you to launch Hello Updo?
The rise of “clean beauty” in recent years, which has sparked an influx of “natural” and “vegan” products, is a trend that shows no sign of slowing down. In fact, the global clean beautymarket is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research.
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.
The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?
The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. Gen Z currently makes up around 18 per cent of Australia’s population, making them an increasingly important market for savvy businesses, as they age through adolescence and begin earning money.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industrys upward momentum remains strong. billion won, increases of 5.9
Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within socialmedia platforms.
Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.
It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. Pet owners often seek out premium products that contribute to their pets’ health and wellbeing.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming socialmedia career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.
Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. Socialmedia darling no more. Mass layoffs.
Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.
Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Why did you decide to launch a product in such a competitive market?
The menstrual care market has long been dominated by major global manufacturers. Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. Inside Retail : How did the concept for the brand come about?
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with socialmedia trends. The intersection of beauty and hygiene has fuelled a new category of luxury personal care.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9
South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. China, which generated half of the company’s Asian revenue in 2023, has diminished as a key market. billion won (US$85.3
This can be attributed in large part to the introduction of image-focused socialmedia platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), socialmedia influencers will no longer be paid to promote health and beauty products using their own personal experience. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.
What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.
Australian luxe-for-less beauty brand MCoBeauty has launched its first major physical space in Australia, but there’s a catch: it’s only open for 48 hours. According to MCoBeauty founder Shelley Sullivan, the brand has toyed with physical spaces before, but the House of Beauty is its first “wow moment” in the bricks-and-mortar world.
In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world. Because my health journey was the reason for starting the brand and developing our patches in the first place, it feels even more personal.
Global beauty brand Lush is shutting down its Facebook, Instagram, TikTok and Snapchat accounts until the platforms take action to provide a safer experience for their users. There is now overwhelming evidence we are being put at risk when using socialmedia,” Constantine said.
Well-loved on socialmedia for her no-nonsense approach to the beauty industry and her extensive experience as a qualified cosmetic doctor, Dr Naomi’s products are currently available on her site and at the clinic. I haven’t heard of many people in the beauty industry that have come from a medical background.
A flawless brand campaign As any marketing manager would tell you, and Quinnell concurs, planning for discounts at the scale of Black Friday and Cyber Monday takes meticulous preparation and touches all sides of the business. Real beauty isn’t perfect and neither are we.”
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”
High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beautymarket expected to grow at a compound annual growth rate of 3.87
China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beautymarket. National pride shows itself in the cosmetics market.
After consulting with a gastroenterologist, naturopath, dietician and integrated general practitioner Templer had to overhaul her lifestyle – a narrative not too dissimilar from many people struggling with health concerns.
She explains that she wants to keep the beautiful skin she has, well into her teens. The term ‘Sephora Kids’ has been circulating on socialmedia for some time now; just check the hashtag on TikTok. And is it ethical for businesses to capitalise on the trend of tween beauty? The topic of discussion?
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.
Australian beauty manufacturing network Atelier is giving one creative the opportunity to launch their own beauty, health or wellness brand through its ‘Meet Your Future’ campaign. The goal, according to Atelier founder Nick Benson, is to foster and give back to the beauty creator community in Australia. “We
Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market.
Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. But we are back.”
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.
Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. Social frenzy Bubble has amassed over 2.7
But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. We’ve had a lot of positive feedback on socialmedia from people that are glad to see a skincare brand showing acne,” Neumann said.
Skincare reigns supreme in the beauty industry – and for good reason. But how is the revelation affecting the SPF market? Today, beauty devotees worldwide are making major investments in their everyday sunscreens and, as with any skincare product, they’re seeking out the world’s leading formulations.
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