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“So much of marketing is gut feeling”: Go-To Skincare’s CMO Leonie Faddy

Inside Retail

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. IR : What drew you to the beauty and skincare industry, and what excites you most about working in this space?

Marketing 253
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Q&A: How Rationale is taking Australian luxury beauty to the world

Inside Retail

Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.

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Beauty incubator Maesa reveals top beauty industry trends for 2025

Inside Retail

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.

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After tackling oral care, here’s how Gem is seeking to ‘elevate’ body care

Inside Retail

“I have an obsession with going into outdated boring categories and making them beautiful and perform better,” Georgia Geminder, founder of Gem, told Inside Retail. Similarly, Vitality Brands’ Epzen ventured further into the body care market this month with the release of a body serum and body butter to complement its bath salt offering.

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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.

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ColourPop brand president Vivian Weng on the pace of change in beauty retail

Inside Retail

To say that Vivian Weng is a colourful player in the global beauty industry would be an understatement. Inside Retail connected with the beauty executive to learn more about her path to joining ColourPop and her thoughts on the current state of beauty retail. What is it about beauty that has captivated you for so long?

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How Tower 28 Amy Liu used her industry experience to build a clean beauty empire

Inside Retail

As a beauty industry veteran with over 20 years of experience, Liu knows what works for the mainstream beauty market. In 2019, Liu launched Tower 28, a brand of clean skincare and colour cosmetics stocked in major retailers like Sephora and Credo Beauty in the US and recently Mecca in Australia. Tower 28’s mission.

Expansion 147