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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Beauty incubator Maesa reveals top beauty industry trends for 2025

Inside Retail

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.

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“So much of marketing is gut feeling”: Go-To Skincare’s CMO Leonie Faddy

Inside Retail

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. IR : What drew you to the beauty and skincare industry, and what excites you most about working in this space?

Marketing 253
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How Pat McGrath Labs fell from a US$1 billion valuation – and what’s next

Inside Retail

How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.

Artistic 130
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Q&A: How Rationale is taking Australian luxury beauty to the world

Inside Retail

Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

The menstrual care market has long been dominated by major global manufacturers. Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. Inside Retail : How did the concept for the brand come about?

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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market.