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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Q&A: How Rationale is taking Australian luxury beauty to the world

Inside Retail

Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

As of March 13, the brand will be expanding its brick-and-mortar presence via 500 Whole Foods locations across the country. Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking.

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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We

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“We’ve seen an explosion”: HiSmile talks taking teeth whitening global

Inside Retail

After eight years as a pureplay DTC operation, Gold Coast-based oral care brand HiSmile has launched across 10,000 retail locations in Australia, Europe, the US and UK – and has partnerships to push that number to 20,000 in early 2023. The beauty boom finally reaches oral care.

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Woolies and Coles Make the Space for darker shades of beauty products

Inside Retail

A campaign to make beauty more accessible and inclusive for people of colour is gaining momentum in Australia and has pressured the country’s biggest supermarkets to take action. Both Coles and Woolworths have agreed to make changes, starting with trials of darker foundation shades in collaboration with beauty giants Maybelline and L’Oreal.

Space 147
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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

Located within Chadstone shopping centre, the largest shopping centre in Australia, the tweaked design comes as Vicinity Group invests in making Chadstone a renowned food destination in addition to being known as the nation’s “fashion capital.” An example is the removal of chrome plating from grocery fixtures for sustainability reasons.