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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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Preparing for the future of online retail

Inside Retail

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. Answering these and other key questions can help ensure brands and retailers stay at the forefront of a constantly shifting e-commerce environment. Australians spent an unprecedented $50.46

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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain. In Walker’s opinion, this is just the beginning of Chemist Warehouse’s growth ambitions.

Marketing 245
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Mmm, it’s the sweet smell of advertising success

Inside Retail

Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line. Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.

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Viv for your V founder on bringing sustainable period care to 500 Whole Foods stores

Inside Retail

Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.