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It’s been quite a year for Indian beautyretailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
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In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retailmarkets through vertical acquisitions across the value chain. In Walker’s opinion, this is just the beginning of Chemist Warehouse’s growth ambitions.
Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line. Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.
Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?
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If you don’t want to expose the product through the packaging or use transparent materials, display a beautiful photo of the product on the box. If you’re well known in a particular market, leverage your status as a household name to chart new territory. Show Your Strengths. Build Relationships With Customers.
Similarly, as retailers and retailmarketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.
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