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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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Gwyneth, gut health and glowing skin: Mecca launches wellness program

Inside Retail

In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.

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Major UK Health and Beauty Retailer Bodycare Enhances Store Experience with TRILUX Lighting Solutions

Retail Focus

Bodycare, a leading health and beauty retailer with over 130 stores across the UK, has chosen TRILUX lighting solutions as part of its ongoing store improvement programme. Bodycare is well known as a great value retailer for everyday essential health and beauty products through their expanding estate in the UK and on-line.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Incorporate Interactive Elements Health and beauty displays should make shoppers feel excited and included.

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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. Innovation is a big part of our range.

Planning 246
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Sephora CEO Guillaume Motte shares his four ingredients for success 

Inside Retail

French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”

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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.