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Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.
He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?
Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. According to the analysis firm Grand View Research , the US beauty and personal care products market is estimated to be worth US$102.7
New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty. Its not the big things, it’s the little things.
Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. Adore was launched 22 years ago as Australia’s first beauty-focused e-commerce website.
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industrys upward momentum remains strong. per cent of its traffic coming directly.
Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To per cent of this is used by the beauty industry. “In Steps toward regeneration.
Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.
E-commerce-driven healthcare is how Eucalyptus – a technology-powered healthcare provider, is changing the way Australians access dermatology, fertility, weight loss, men’s health, performance and longevity through its brands. Co-founded by Anna Lahey, the founder of ingestible beauty brand Vida Glow and Rita Ora.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Rare Beauty, launched by Selena Gomez in 2020, swiftly built traction among Gen Z by blending influencer collaborations, authentic storytelling, and platform-specific content strategies.
Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. What does this signal for Viv for your Vs brick-and-mortar strategy? KD: In the year ahead, were doubling down on health education access.
To kick-start the new year, Inside Retail asked Sacha Laing, Adore Beauty CEO , three questions on leadership, legacy and how hes finding the shift from fashion retailing to beauty. Here, Laings answers give insight as to how his career expertise will drive the transformation of the pureplay beauty retailer into an omnichannel one.
After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.
Inside Retail: How does Ghd’s commitment to innovation and developing new technologies contribute to your overall business strategy? This, combined with our brand attitude at the forefront of fashion, beauty and trends, has been key to our success. Ludovic Dellazzeri: It is both paramount and symbiotic.
French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”
Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.
Last month, it was reported that Selena Gomez was mulling a potential IPO or sale of Rare Beauty, her cosmetics business worth an estimated $2 billion. Rare Beauty is not the only beauty brand in transaction talks, with Glossier, Merit Beauty and Kosas all reportedly exploring various IPO and sale options.
billion) on Australian beauty brand Aesop as it looks to take a bigger slice of the luxury organic skincare market. GlobalData’s lead analyst of health & hygiene Lia Neophytou also sees Aesop’s potential for growth in China as a major coup for L’Oreal. L’Oreal recently dropped a staggering US$2.5 billion ($3.7
Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.
This week, we shine a light on Chris Haddad, CRM manager at Oz Hair and Beauty. Describe a typical day in the office for you at Oz Hair & Beauty. It’s a good balance of strategy and executional work. Though it sounds like a cliché, no two days are the same. Tell me about the impact that you’ve had on the company.
In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our products prioritise sustainability, cruelty-free formulations, and diverse marketing strategies. There’s a huge upside for us to cover.
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
In the beauty industry, a ‘dupe’ refers to a product that closely resembles a more expensive or high-end product in terms of appearance, functionality or ingredients, but is sold at a significantly lower price.” From TikTok trend to mainstream behaviour Australia is home to one of the best duping brands on the market, MCo Beauty.
While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Consistently re-engage fans. Prioritise product quality.
While sustainability is a big topic in fashion, it’s not often talked about in the beauty industry. Her eponymous science-led natural skincare line is the world’s first certified carbon-positive beauty brand. Can you tell me where you think the challenges are for beauty brands in that regard?
The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. Instead of sending a physical team to every state to deliver brand strategy presentations and training to B2B partners and our staff, we were able to reach the same people from our office in Sydney.”.
The Body Shop, founded in 1976, was the first beauty company to actively fight against animal testing. Today, it is the first global beauty brand with 100 per cent of its product range vegan certified. In 2023, we successfully unveiled our transformative change-making beauty brand expression.
Today, the American firm is best known for its stable of celebrity beauty and wellness brands that it is auctioning off at a discount following its filing for Chapter 11. Unpacking the collateral Ahead of its Chapter 11 filing, the company discontinued four brands, including Terasana, EcoFabulous, Olika and Costa Beauty.
After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Effective omni-channel strategies are more important than ever before. Consumer-facing businesses have built valuable goodwill among their customers.
According to Takashimaya, even before the global health crisis, businesses around the world were seeking to become more sustainable, but the pandemic moved them to act on those plans. For the past few years, it has been promoting a greener retail experience and introducing sustainability-focused programs in its stores.
Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Gem’s formulas are free from parabens, triclosan, SLS, and instead contain oral probiotics, earth minerals and natural oils – refusing to contradict and compromise on health standards.
In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.
The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?
In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.
That same month, Japanese beauty giant Kao Corporation picked up the popular self-tanner and skincare brand Bondi Sands, in a deal estimated to be worth $450 million. billion for luxury skincare and beauty brand Aesop. Aesop will sit in L’Oreal’s luxe division, alongside Lancôme, Yves Saint Laurent, Giorgio Armani Beauty and Kiehl’s.
Roblox gamers visiting Gucci Town can wander around a beautiful garden piazza and access various spaces. million visits already, Gucci Town aims to be a “dynamic destination” and encourage engagement all year round through visitors playing, creating and dressing their Roblox avatar in digital Gucci gear. From games to health.
Pharmacy had really been an old-school industry where there was a lot of faxing and paper-based prescriptions, whereas telehealth and e-health really ramped up during that time. There are long waitlists to get into their GPs to get a mental health plan. The next one is more of a dominant beauty offering, like Priceline for example.
Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. MB & JH: With over a million followers across our social media pages, our social media strategyengages with customers and connects like-minded individuals. Know your audience.
Founded in 2023 by New Zealand-born, now Sydney-based, Sophia Mantell, Daily Skincare has a vision to cut through the cluttered beauty landscape and premium price tags with high-performance skincare at affordable prices. Inside Retail spoke with Mantell about the launch and what differentiates the brand in a crowded beauty landscape.
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