Remove Beauty and Health Remove Engagement Remove Social Media
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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ColourPop brand president Vivian Weng on the pace of change in beauty retail

Inside Retail

To say that Vivian Weng is a colourful player in the global beauty industry would be an understatement. Inside Retail connected with the beauty executive to learn more about her path to joining ColourPop and her thoughts on the current state of beauty retail. What is it about beauty that has captivated you for so long?

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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.

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A tasty combo: When food and beauty collide

Inside Retail

The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9

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How beauty brands are powering growth on Tiktok

Inside Retail

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s