Remove Beauty and Health Remove Engagement Remove Promotion
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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.

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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.

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How Zebra helped Sally Beauty get front-line staff working smarter, not harder

Inside Retail

Two years ago, that was the challenge facing Sally Beauty Holdings, an international retailer specialising in products to treat hair, nails and skincare. Sally Beauty operates more than 5100 retail stores under several banners. Its namesake-branded shops are consumer-fronting with around 8000 SKUs.

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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.

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Australia’s beauty bias: How we are failing Women of Colour entrepreneurs

Inside Retail

While I’ve long held admiration for the Australian beauty industry, especially its success stories featuring female founders who have achieved international acclaim, a closer examination has brought to light an issue that demands attention. The lack of pre-existing connections in the beauty industry felt like navigating a maze blindfolded.

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