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Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.
He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?
Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.
New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Unsatisfied with the natural products on the market, which she felt were either ineffective or unappealing to use, Lewisham made the decision to launch an evidence-based, B Corp-certified natural skincare brand.
In an industry that is saturated with airbrushed imagery and hyperbolic claims, The Ordinary is demonstrating why beauty brands should lead with science its new website, The Truth Should Be Ordinary, is democratising science via Truth Drops.
Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. And the company has engaged a consultant to imagine how the brand could create a physical store. The cosmetics retailer’s revenue increased 7 per cent to $100.7
The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industrys upward momentum remains strong.
Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. Adore was launched 22 years ago as Australia’s first beauty-focused e-commerce website.
Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To per cent of this is used by the beauty industry. “In Steps toward regeneration.
Pureplay online retailer Adore Beauty has reported positive sales momentum in the first half of the financial year. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6 Group revenue is up 18 per cent to $113.1
Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.
Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.
Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.
Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.
E-commerce-driven healthcare is how Eucalyptus – a technology-powered healthcare provider, is changing the way Australians access dermatology, fertility, weight loss, men’s health, performance and longevity through its brands. Co-founded by Anna Lahey, the founder of ingestible beauty brand Vida Glow and Rita Ora.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive.
. “This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range and engage with the latest beauty tech and digital elements,” said Mark O’Keefe, GM at Sephora Australia and New Zealand.
Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In That will be another area of focus for us.
The menstrual care market has long been dominated by major global manufacturers. Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. Inside Retail : How did the concept for the brand come about?
French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”
In a statement to the market, Woolworths said it was unable to validate the financial returns it would require from the acquisition after completing its due diligence process, and that it was therefore revoking its non-binding offer.
Wesfarmers Health MD, Emily Amos, said that the acquisition would “complement” the division’s existing Clear Skincare Clinics. She added the acquisition would provide “scale and efficiency benefits” through an expanded presence in a growing market for aesthetic products and services. Wilson Asset Management Group owns a 9.3
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.
It’s no surprise that bigger beauty players, such as Mecca and Adore Beauty, are now targeting the sector as a potential growth category for them. Our holistic approach to beauty is very inclusive, and I think one of the trends we’re seeing in the space is to move away from a gendered view of beauty.
billion) on Australian beauty brand Aesop as it looks to take a bigger slice of the luxury organic skincare market. GlobalData’s lead analyst of health & hygiene Lia Neophytou also sees Aesop’s potential for growth in China as a major coup for L’Oreal. L’Oreal recently dropped a staggering US$2.5 billion ($3.7
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.
US beauty giant Sephora has brought its ‘Store of the Future’ concept to Shanghai’s East Nanjing Road, the brand’s second globally after launching in Singapore last year. Sephora will also have a purpose-built Beauty Live Studio to gather Sephora’s beauty community for exclusive events or masterclasses.
After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”
Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores. So, how does it work? Digital natives.
Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.
Woolworths Group is hoping that its knowledge and expertise in digital platforms can help resurrect health and wellness brand Healthy Life. Less than a year later, Healthy Life teamed up with health food store group, Go Vita , on co-branded stores in a last ditch attempt to save the business. Booming market.
Last month, it was reported that Selena Gomez was mulling a potential IPO or sale of Rare Beauty, her cosmetics business worth an estimated $2 billion. Rare Beauty is not the only beauty brand in transaction talks, with Glossier, Merit Beauty and Kosas all reportedly exploring various IPO and sale options.
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
In the beauty industry, a ‘dupe’ refers to a product that closely resembles a more expensive or high-end product in terms of appearance, functionality or ingredients, but is sold at a significantly lower price.” From TikTok trend to mainstream behaviour Australia is home to one of the best duping brands on the market, MCo Beauty.
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Consumers are ahead of brands.
In Sydney’s competitive hair and beauty landscape, Blow Bar Co’s blowdries and bubbles have become synonymous with special occasions and milestones. And more recently, the business partnered with luxury beauty brand Givenchy for its makeup applications. We are an affordable beauty service and experience for everyone.
This, combined with our brand attitude at the forefront of fashion, beauty and trends, has been key to our success. LD: Hair and beauty trends are changing continuously under the influence of a new digital environment and generation of consumers. This is due to Ghd’s innovation and technology, ultimately providing unmatched results.
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
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