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Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9
However, it took a destructive global health crisis to shake the truths out of fashion for all to see. This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customersengaged and excited about what they are doing.”.
A retail business is far more than a store front, a website, and a socialmedia post or marketing email – although often these elements are all the end customer perceives. Offering an exceptional customer experience is non-negotiable, but it starts with an exceptional employee experience. The new humanisation of business.
Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on socialmedia.
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