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Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.
The new store design acknowledges the brand heritage, whilst accommodating recent changes to both the business and customer shopping habits. Herbs and natural health are at the heart of the store and the new design gives a fresh, clean reboot to their popular apothecary shop styling with the core brand values: natural, ethical and British.
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