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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. The post New Balance bottles its scent and enters the beauty space with Grey Store appeared first on Inside Retail Australia.

Balance 264
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Dr Sam’s to open pop up at London’s Westfield White City to celebrate launch in Sephora UK

Retail Focus

The Dr Sam’s Skincare line is now a complete, but compact, product range based on 4 pillars: Cleanse, Activate, Hydrate and Protect. It targets skin health with the right ingredients, in the right combination at the right concentration to combat the signs of ageing and problem skin issues such as blemishes, pigmentation and redness.

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Sephora CEO Guillaume Motte shares his four ingredients for success 

Inside Retail

French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We We donated 1.7

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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.

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Selfridges reopens its doors and invites customers to discover the Joy of experience

Retail Focus

Packed with energy and excitement, each store is set to share the most exciting, unique-to-Selfridges experiences and curated products with its customers. In Selfridges Manchester and Birmingham, Cow Vintage launches with the best curated pre-loved fashion. to Selfridges most extraordinary experiences, with specially curated packages.

Curate 246
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130