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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?

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Adore Beauty to open first brick-and-mortar store

Inside Retail

Online beauty retailer Adore Beauty will open its first brick-and-mortar store in Westfield Southland in Melbourne this weekend. The new boutique will provide customers with a digital skin analysis, a curated range of Adores more than 300 beauty brands, and an in-store beauty service experience.

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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.

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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

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Beauty retailer Mecca enters Europe with UK debut

Inside Retail

Australian beauty retailer Mecca has expanded overseas launching its own-brand sunscreen products on a new UK website. Established in 1997 by Jo Horgan, the company sells a range of curated makeup, skincare, fragrance, hair & body care products from global luxe brands.

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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

The business also sells take-home skincare products that the founders and their team have consciously curated to ensure everyone and their skin is catered for. The post Magnum’s beauty move: Behind its collab with skincare start-up Fayshell appeared first on Inside Retail Australia.

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