Why the rise of animal-based skincare could signal the end of vegan beauty
Inside Retail
DECEMBER 18, 2024
Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. While consumers expect colour cosmetics to be cruelty-free and vegan, there seems to be a contradiction when it comes to skincare. million searches per month.
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