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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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From supplements to skincare: Why wellness brand Swiish is entering beauty

Inside Retail

Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.

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Why the rise of animal-based skincare could signal the end of vegan beauty

Inside Retail

Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows.

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Chemist Warehouse is eying the beauty sector. Should Priceline be worried?

Inside Retail

Additionally, Chemist Warehouse unveiled its store-within-a-store luxe beauty concept Ultra Beauty in June, indicating a much larger focus on the beauty sector and potentially a more competitive environment for both retailers in the future. . Priceline is very much centred around beauty,” Mortimer told Inside Retail.

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Why Deciem is debunking clean beauty

Inside Retail

The rise of “clean beauty” in recent years, which has sparked an influx of “natural” and “vegan” products, is a trend that shows no sign of slowing down. In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research.

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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong.

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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278