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From supplements to skincare: Why wellness brand Swiish is entering beauty

Inside Retail

Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.

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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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Gwyneth, gut health and glowing skin: Mecca launches wellness program

Inside Retail

In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.

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How cult US beauty brand Il Makiage is disrupting the beauty industry

Inside Retail

For decades, global beauty giants like L’Oréal and Estée Lauder have followed the same playbook: team up with movie stars and models and leverage their fame and desirability to drive sales. But cult US beauty brand Il Makiage has taken a different approach. with over 90 per cent accuracy, without ever seeing the consumer’s face.

Consumer 245
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Amyris offloads beauty brands following bankruptcy

Inside Retail

Synthetic biotech company Amyris is set to offload its clean beauty consumer brands as part of financial restructuring. According to Business of Fashion , there was speculation earlier this month that the beauty conglomerate was trying to sell off its brands to “satisfy creditors”. Baby personal care line Pipette contributed $5.9

Planning 246
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Wesfarmers eyes silver linings in subscription, health and beauty

Inside Retail

Extended store closures and trading restrictions in Australia impacted about 20 per cent of the group’s retailers’ trading days, as well as constantly shifting consumer behaviour and stock shortages due to supply chain pressures. The post Wesfarmers eyes silver linings in subscription, health and beauty appeared first on Inside Retail.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. The democratisation of beauty. In the 2010s, the narrative around beauty shifted dramatically, beauty became celebratory, more diverse and more personalised.