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Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us.
Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.
In an industry that is saturated with airbrushed imagery and hyperbolic claims, The Ordinary is demonstrating why beauty brands should lead with science its new website, The Truth Should Be Ordinary, is democratising science via Truth Drops.
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.
In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.
The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?
South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. We will continue to serve as a growth booster for K-beauty worldwide, ensuring that the industrys upward momentum remains strong. per cent of its traffic coming directly.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.
Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.
Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumerbeauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes.
Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. The complete focus from Richard has always been on optimal skin health.
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Monitor emerging platforms to stay ahead of shifts in consumer behaviour. Engage in meaningful dialogues with consumers to foster loyalty and trust.
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In That will be another area of focus for us.
E-commerce-driven healthcare is how Eucalyptus – a technology-powered healthcare provider, is changing the way Australians access dermatology, fertility, weight loss, men’s health, performance and longevity through its brands. Co-founded by Anna Lahey, the founder of ingestible beauty brand Vida Glow and Rita Ora.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
Extended store closures and trading restrictions in Australia impacted about 20 per cent of the group’s retailers’ trading days, as well as constantly shifting consumer behaviour and stock shortages due to supply chain pressures. The post Wesfarmers eyes silver linings in subscription, health and beauty appeared first on Inside Retail.
To kick-start the new year, Inside Retail asked Sacha Laing, Adore Beauty CEO , three questions on leadership, legacy and how hes finding the shift from fashion retailing to beauty. Here, Laings answers give insight as to how his career expertise will drive the transformation of the pureplay beauty retailer into an omnichannel one.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.
Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Our investments have been incrementally multiplied each year.
Woolworths Group is hoping that its knowledge and expertise in digital platforms can help resurrect health and wellness brand Healthy Life. Despite launching an e-commerce site and new look stores in mid-2018, the Healthy Life franchise struggled to make an impact on consumers. Booming market.
After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. Source: Supplied.
US beauty giant Sephora has brought its ‘Store of the Future’ concept to Shanghai’s East Nanjing Road, the brand’s second globally after launching in Singapore last year. Sephora will also have a purpose-built Beauty Live Studio to gather Sephora’s beauty community for exclusive events or masterclasses.
French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.
It’s no surprise that bigger beauty players, such as Mecca and Adore Beauty, are now targeting the sector as a potential growth category for them. Our holistic approach to beauty is very inclusive, and I think one of the trends we’re seeing in the space is to move away from a gendered view of beauty.
Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.
Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.
] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.
Beauty and burgers collide in a new partnership between Estée Lauder and food delivery platform Uber Eats. The partnership heralds a new chapter of rapid beauty delivery, with couriers connecting retailers to consumers in the time it would take to whip up fries – and for the same price. If you can’t beat them, join them.
Two years ago, that was the challenge facing Sally Beauty Holdings, an international retailer specialising in products to treat hair, nails and skincare. Sally Beauty operates more than 5100 retail stores under several banners. Its namesake-branded shops are consumer-fronting with around 8000 SKUs.
In the beauty industry, a ‘dupe’ refers to a product that closely resembles a more expensive or high-end product in terms of appearance, functionality or ingredients, but is sold at a significantly lower price.” From TikTok trend to mainstream behaviour Australia is home to one of the best duping brands on the market, MCo Beauty.
Last month, it was reported that Selena Gomez was mulling a potential IPO or sale of Rare Beauty, her cosmetics business worth an estimated $2 billion. Rare Beauty is not the only beauty brand in transaction talks, with Glossier, Merit Beauty and Kosas all reportedly exploring various IPO and sale options.
Located at 101 7th Avenue in Chelsea, “The ARt of Beauty” pop-up enabled attendees to virtually try on Pat McGrath Labs’ core products, such as the Mothership eyeshadow palettes, book makeup sessions with the brand’s official makeup artists, and enjoy product giveaways. .” Multiple beauty brands, such as E.L.F.
billion) on Australian beauty brand Aesop as it looks to take a bigger slice of the luxury organic skincare market. GlobalData’s lead analyst of health & hygiene Lia Neophytou also sees Aesop’s potential for growth in China as a major coup for L’Oreal. L’Oreal recently dropped a staggering US$2.5 billion ($3.7
In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our focus on Ayurveda, freshness, and sustainability aligns with the evolving preferences of consumers,” she stressed.
To say that Vivian Weng is a colourful player in the global beauty industry would be an understatement. Inside Retail connected with the beauty executive to learn more about her path to joining ColourPop and her thoughts on the current state of beauty retail. What is it about beauty that has captivated you for so long?
In Sydney’s competitive hair and beauty landscape, Blow Bar Co’s blowdries and bubbles have become synonymous with special occasions and milestones. And more recently, the business partnered with luxury beauty brand Givenchy for its makeup applications. only to be glanced at with an eye full of tears.
The new Sephora store in Shanghai’s East Nanjing Road not only features the beauty retailer’s new ‘Store of the Future’ concept, but also introduces over 220 new products to the market from over 36 global brands, including Tatcha, Pat McGrath Labs, Hourglass, Anastasia, Dr Dennis Gross and Courreges.
Over the past two years, many Australian consumers have reset their expectations of the brand and customer experience. Having endured the pandemic and moved by escalating social and environmental causes, more consumers want to act for the greater good and expect businesses to follow. The power of purpose. Balancing purpose and profit.
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