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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Inside Retail connected with Katie Diasti, the CEO and founder of Viv for your V, to learn more about the brands upcoming launch into Whole Foods and her overarching goal to change the way consumers shop for menstrual care products. Inside Retail : How did the concept for the brand come about?

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey.

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From Saks to start-up: How this brand founder aims to change women’s health

Inside Retail

Those experiences ultimately her to launch Elix Healing, the first menstrual wellness brand to combine Chinese medicine and clinical research for personalised herbal treatments for women’s hormonal health. We spoke with her about coming up with the concept and how to stand out in the increasingly competitive wellness space.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

But most significantly, I think it shows how quickly our new retail habits have become second nature, with 9.4 per cent year-on-year growth in retail consumer spending to March 2022 3. What is Marketing Mix Modelling anyway? So let’s dig a little deeper. The categories covered campaigns that totalled in excess of $170 million.