Why beauty brand Fluff turns on its website just four times a year
Inside Retail
DECEMBER 12, 2023
Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. The brand has gone through many evolutions since its conception, and is now experimenting with an unusual drop model, which sees it open its website to sell products just four times a year for one week at a time. “We
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