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Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. The brand has gone through many evolutions since its conception, and is now experimenting with an unusual drop model, which sees it open its website to sell products just four times a year for one week at a time. “We
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Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. KD: In the year ahead, were doubling down on health education access.
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