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While entrepreneurship and the direct-to-consumer wellness category present new challenges, I am grateful for the foundation I built in corporate fashion retail that has helped me hone the professional skills to successfully bring Barrire to the growing brand it is today. How have these roles prepared you to launch and run this company?
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Why did not this call appeal to many?
After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.
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