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At the time, she was a brandmanager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. It’s a category we’re very proud of,” Casey said.
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. The retail environment concept, theme and offer display. Why did not this call appeal to many?
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