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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Olive Young expands to the US as K-beauty’s global rise continues

Inside Retail

According to the expert, product innovation helps brands stand out, while a balanced product pipeline with core items and new releases keeps consumers engaged. Knowing the target audience allows brands to tailor messaging and product offerings, while community engagement through social media and influencers builds trust and loyalty.

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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! So get ready to explore our incredible guide filled with tips and tricks tailor-made for your retail success. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. but don’t worry!

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. These days, people seek connection, values and identity in brands rather than merely in objects.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. Successful use of social media starts with a deep understanding of your target audience. Successful use of social media starts with a deep understanding of your target audience.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market.

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