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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response? Rarely do they tick both boxes.

Strategy 130
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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites.

Strategy 278
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How Babyboo’s William Conditsis is scaling growth while elevating the brand

Inside Retail

Here, we speak with #6, Babyboo co-owner and managing director Will Conditsis, about balancing rapid growth and profitability and repositioning the brand from ‘fast-fashion’ to ‘premium’ He also shares the top profession al skill he would still like to develop.

Balance 130
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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Olive Young expands to the US as K-beauty’s global rise continues

Inside Retail

The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy. According to the expert, product innovation helps brands stand out, while a balanced product pipeline with core items and new releases keeps consumers engaged.

Expansion 130