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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Expansion 265
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Final Thoughts Effectively marketing to students requires a nuanced understanding of their preferences, behaviors, and values.

Strategy 130
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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Balance 130
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Why retail media has become the next big tool in performance marketing

Inside Retail

The platform will work with clients to understand what the brand is hoping to achieve and develop what he describes as a full-funnel strategy, choosing the right channels and balancing the message to get the best returns. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Building trust in AI-powered personalisation.

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Cynergy BPO gives Australian retailers an edge in e-commerce outsourcing

Inside Retail

As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. Each retailer receives bespoke guidance tailored to their specific operational challenges and business goals.

Tailored 130
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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

“Not only does it save customers a lot of time and hassle, but even before the appointment we can take inspiration from their unique preferences and give tailored recommendations that can even complement products they already have. However, its balance sheet is strong, with $3 billion (£1 billion) of cash and access to an $1.26