Retail Focus

FEBRUARY 15, 2024

Understanding the Student Market The student demographic is diverse, encompassing individuals from various backgrounds with different tastes, interests, and spending habits. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

MARCH 12, 2025

IR : In today’s retail market, there are varying definitions of what constitutes a “clean” and “eco-friendly” product. What are some major misconceptions the retail industry has regarding the realities of creating and running a sustainability-focused and eco-friendly menstrual care?

Beauty and Health 130

Beauty and Health Consumer Social Media Line 130

Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. Rarely do they tick both boxes.

Strategy 130

Strategy Expansion Social Media Marketing 130

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MARCH 19, 2025

” The introduction of Generative AI (Gen AI) piqued Coca-Colas interest when trying to balance its local and global campaigns. Customers want to be the centre of their own story not just in the virtual world with social media, but in the real physical world. That’s an attractive value proposition, Quincey said.

Advertising 130

Advertising Social Media Marketing Strategy 130