Balance Other Tailored Target Market 
Contra
JANUARY 25, 2023
The design of the advertisement has to match the interests of the target audience, a highly important factor in succeeding is grabbing the attention of the intended target market, so design your advertisement around their interests and what might catch their attention and get them talking. cabin, and vehicle windows.
Design Middleeast
FEBRUARY 26, 2024
In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. Our approach is a delicate balance that intertwines traditional recommendations with the dynamic influence of the digital age. How much do you depend on word of mouth and social media?
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Greater Group
AUGUST 27, 2019
This year, I had the honour to join over 500 other industry experts and professionals to present my insights on “Store Design for an Instagrammable Age”. Millennials are experience-driven and are much more inclined to spend their money on unique and memorable events than any other generation. Case Study: New Balance (Tokyo).
Greater Group
JUNE 9, 2023
Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Retail Displays. Shelving and Storage. Customer Pathways. Team Positioning. Checkout Counter. Forced Path.
Greater Group
JUNE 9, 2023
Armed with this knowledge, businesses will be better able to create a “personalised” retail store layout design that is more effective in meeting the needs of the target customer. Suggestions for tailoring the store layout to appeal to these groups include: Grouping related products and highlighting promos for Savings shoppers.
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