Remove Balance Remove Marketing Remove Social Media
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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

BM: Fishwife fills a major gap in the US market. Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. IR : What is your approach to maintaining a work/life balance?

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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

Balance 130
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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within social media platforms.

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What’s in store for retail in 2025?

Retail Focus

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

Balance 162
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Olive Young expands to the US as K-beauty’s global rise continues

Inside Retail

South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. Since opening its first store in South Korea in 1999, Olive Young has expanded to more than 1350 stores across its home market. per cent of its traffic coming directly.

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